At What Level of Brand Loyalty Are Consumers at When

question 89

Multiple Choice

At what level of brand loyalty are consumers at when they rely on previous experiences with the product when choosing it, if available, over competitors' products?

• A) brand awareness
• B) brand association
• C) brand preference
• D) brand recognition

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Definitions:

ACT Models

A theoretical framework in cognitive psychology that stands for Adaptive Control of Thought, describing cognitive processes as interactions between declarative and procedural memory.

Procedural Memory

A type of long-term memory involved in the acquisition of skills and habits, responsible for knowing how to do things and perform certain tasks without conscious awareness of these previous experiences.

ACT Model

A theory in cognitive psychology that explains how we acquire, process, and use knowledge, focusing on mechanisms such as procedural and declarative memory.

Iconic Memory

A brief, transient visual memory that holds an exact copy of the visual stimulus for a very short period of time, usually less than a second.