When a Company Authorizes Another Organization to Use Its Brand

question 91

True/False

When a company authorizes another organization to use its brand name, the company is practising brand diversification.

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Definitions:

Triple Bottom Line

A sustainability framework that evaluates a company's performance based on three dimensions: social, environmental, and financial, encouraging businesses to look beyond profits.

Profits

The financial gain that a business makes after subtracting its expenses from its revenue, indicating the overall financial success and viability of the enterprise.

Marketing Objectives

Specific, measurable goals set by a company to guide its marketing strategies and efforts.

Decision-making Consistency

The extent to which a consumer or organization consistently applies the same criteria or processes when making choices.