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When Used as Part of an Overall New Product Development

question 167

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When used as part of an overall new product development strategy, market penetration involves improving the quality of existing products, rather than modifying them, to increase sales.


Definitions:

Levinson

Refers to Daniel Levinson, a psychologist who developed theories on adult development, emphasizing the patterns and stages that adults go through in their life cycle.

Life Structure

The underlying pattern or design of a person's life at a given time, encompassing roles, relationships, and behaviors.

Generativity

A concept in psychology referring to the concern for establishing and guiding the next generation, often manifesting during middle adulthood.

Psychosocial Aspects

Components related to psychological development in and interaction with a social environment.

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