Examlex
Explain how a strong brand identity benefits firms in marketing their products.
Psychic Structures
In psychoanalytic theory, the components of the human mind comprising the id, ego, and superego, which interact to influence behavior and personality.
Freud
Sigmund Freud was an Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.
Humanistic-existential Perspective
An approach in psychology that emphasizes individual potential for growth and the importance of self-awareness and personal freedom.
Self-awareness
The conscious knowledge of one's own character, feelings, motives, and desires, allowing individuals to understand themselves better and how others perceive them.
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