Match Each Item with the Correct Statement Below

question 188

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a symbol or a pictorial design that distinguishes a product.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

Constraint

A limitation or restriction on a process, system, or activity.

Invested Assets

Assets that are purchased or acquired for the purpose of generating income or profit.

Production Cost

The total expense incurred in manufacturing a product, including labor, materials, and overhead costs.

Selling Price

The amount for which a good or service is sold to the customer, not necessarily equal to its cost or its market value.