What Is a Characteristic of Relationship Marketing

question 179

Multiple Choice

What is a characteristic of relationship marketing?

• A) the short-term goal of creating an immediate sale
• B) orientation toward added value through superior customer service
• C) making purchases based on promotions and other inducements
• D) limited communication between buyer and seller

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Definitions:

Stakeholder Audit

A systematic examination to identify all relevant stakeholders of an organization and analyze their interests and potential impact on the organization.

General Decision-making Model

A systematic approach to making decisions that involves identifying a problem, generating alternative solutions, evaluating these solutions, and then implementing the chosen solution.

Scanning The Environment

The act of systematically reviewing the competitive, economic, political, and social landscapes to anticipate and react to changes.

Law Of Unintended Consequences

The Law of Unintended Consequences highlights the unpredictable and unintended effects that can result from an action or decision.