What Is a Characteristic of Relationship Marketing

question 179

Multiple Choice

What is a characteristic of relationship marketing?

• A) the short-term goal of creating an immediate sale
• B) orientation toward added value through superior customer service
• C) making purchases based on promotions and other inducements
• D) limited communication between buyer and seller

---

Definitions:

Net Benefit

The total positive results or gains received from a decision or action after subtracting all costs associated with that decision or action.

Rational Decisions

The process of making choices that result in the optimal level of benefit or utility for an individual.

Advertising

The activity or profession of producing advertisements for commercial products or services, aiming to influence consumer behavior.

Behavioral Economics

explores how psychological, cognitive, emotional, cultural, and social factors affect economic decisions, challenging traditional economic theories that assume rational behavior.