Match Each Item with the Correct Statement Below

question 130

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ strategy focuses on developing entirely new products for new markets.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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Definitions:

MIS Function

The role of Management Information Systems in processing data to provide information for decision-making.

Corporate Strategy

The approach and actions a company takes to achieve its business goals and to secure a competitive position in the market.

IT Steering Committee

A group of senior executives who provide direction, guidance, and oversight for an organization's IT strategies, policies, and investments.

Top-Level IT Managers

Senior executives responsible for overseeing the information technology strategies and operations within an organization.