Match Each Item with the Correct Statement Below

question 100

Multiple Choice

Match each item with the correct statement below.
-_____ refers to loss of sales of an existing product due to competition from a new product in the same line.

• A)trade dress
• B)brand preference
• C)brand insistence
• D)generic product
• E)family brand
• F)brand equity
• G)product diversification
• H)trademark
• I)brand extension
• J)consumer innovator
• K)brand name
• L)private brand
• M)brand manager
• N)universal product code (UPC)
• O)cannibalization
• P)product liability
• Q)captive brand
• R)brand mark
• S)line extension
• T)label

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