Which of the Following Correctly Matches Consumer Factors and Marketing

question 221

Multiple Choice

Which of the following correctly matches consumer factors and marketing mix factors in the consumer products classification system?

• A) specialty products-personal selling is not important
• B) convenience products-a consumer makes infrequent purchases of these products
• C) emergency products-these are unsought products
• D) shopping products-a relatively short channel of distribution is typical

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Definitions:

Resource Conservation and Recovery Act Permit

A permit required under the Resource Conservation and Recovery Act (RCRA) for certain operations that generate, treat, store, or dispose of hazardous waste.

Precautionary Principle

A strategy to cope with possible risks where scientific understanding is yet incomplete, prioritizing the prevention of harm when making decisions.

Regulatory Scheme

A system of regulations established by governments or regulatory bodies to control or govern specific activities, industries, or behaviors.

ISO 14001

An international standard that outlines the requirements for an effective environmental management system (EMS).