Which of the Following Is an Example of a Typical

question 177

Multiple Choice

Which of the following is an example of a typical third-level relationship marketing program?

• A) a newspaper ad trying to stimulate sales of health foods
• B) a frequent-user or frequent-flyer program
• C) an extensive training program for retailers of a manufacturer's goods
• D) a giveaway of tickets to a trade show

---

Definitions:

Rural Area

Geographic areas that are located outside towns and cities, characterized by sparse population density and primarily agricultural land use or natural settings.

Institutional Racism

Forms of racism that are embedded as normal practice within society or an organization, leading to discrimination in criminal justice, employment, housing, health care, political power, and education, among others.

Ethnographic Study

A qualitative research method focused on observing and documenting the culture, practices, and behaviors of people within their natural settings.

Heterosexual Persona

An identity or behavior pattern that conforms to societal norms of attraction to the opposite sex.