Which Term Refers to the Development of Individual Offerings That

question 63

Multiple Choice

Which term refers to the development of individual offerings that appeal to different market segments while remaining closely related to the existing product line?

• A) line penetration
• B) line innovation
• C) line extension
• D) line cannibalization

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Definitions:

Conversations; Relationships

The interactive communication between two or more parties that helps in building connections and establishing relationships.

Personal Brand

The distinctive image and identity that an individual presents to the public, particularly in online platforms and social media.

Online Persona

The summation of all of the characteristics and attributes assigned to a person by engaged audiences in online networks; an identity constructed by an individual online that may or may not represent who he or she truly is in real life.

Time and Frequency

Refers to the scheduling and regularity of actions or events, often in the context of posting content on media platforms to optimize audience engagement.