Word-Of-Mouth Advertising Via Technological Devices Is Referred to as Viral

question 176

True/False

Word-of-mouth advertising via technological devices is referred to as viral marketing.

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Definitions:

Organizational Citizenship

The voluntary commitment beyond contractual tasks by employees, which contributes to the well-being and efficiency of the organization.

Criterion Competency

The specific skills, knowledge, and abilities that are crucial for successful performance in a particular job or role.

Placement

The process of assigning a person to a specific job or position suitable for their skills, qualifications, or preferences.

Line Managers

Managers who have direct responsibility over a particular unit or department within an organization, including the supervision of employees and the achievement of operational targets.