Some Firms Try to Differentiate Their Products During the Maturity

question 67

Multiple Choice

Some firms try to differentiate their products during the maturity stage of the product life cycle. What do these firms use as a basis for differentiation?

• A) rapid market share growth
• B) quality, reliability, and service
• C) lower promotion costs
• D) maintenance of strategy that has worked well until now

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Definitions:

Finger Lickin' Good

Iconic advertising slogan famously associated with KFC that implies the food is highly delicious.

Kentucky Fried Chicken

A fast food restaurant chain that specializes in fried chicken, known worldwide under the acronym KFC and famous for its Secret Recipe of 11 herbs and spices.

Brand Message

The core value proposition communicated by the brand that defines what it stands for, its values, and the unique benefit it provides.

Product Attributes

The characteristics, features, and properties that define a product and distinguish it from others in the market.