Which of the Following Correctly Matches Consumer Factors and Marketing

question 221

Multiple Choice

Which of the following correctly matches consumer factors and marketing mix factors in the consumer products classification system?

• A) specialty products-personal selling is not important
• B) convenience products-a consumer makes infrequent purchases of these products
• C) emergency products-these are unsought products
• D) shopping products-a relatively short channel of distribution is typical

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Definitions:

Preventative Models

Strategies or frameworks designed to avert problems or diseases before they occur, emphasizing proactive health management.

Acute Care

Acute care involves short-term medical treatment, typically in a hospital setting, for patients experiencing severe, often sudden health problems or injuries.

Expensive Healthcare

The high cost associated with medical services and treatments, often leading to financial strain for individuals and healthcare systems.

Surgi-Centers

Ambulatory surgery centers that provide outpatient surgical services.