Match Each Item to the Statement or Sentence Listed Below

question 140

Short Answer

Match each item to the statement or sentence listed below.
a.marketing mix
b.benchmarking
c.product
d.convenience product
e.shopping product
f.specialty product
g.product line
h.product mix
i.unsought product
j.maturity stage
k.raw materials
l.total quality management
m.product life cycle
n.installations
o.services
p.impulse goods
q.wholesaler
r.business-to-business (B2B)
s.supplies
t.emergency goods
u.component parts
v.staples
w.line extension
-The _____ is the blending of the four strategy elements to fit the needs and preferences of a target market.

---

Definitions:

Additional Capital

Additional capital refers to the funds that a business raises or receives beyond its initial funding, often to support expansion or operational needs.

Joint Control

The shared authority or command over activities, operations, or assets by two or more entities.

Profits Equally

The distribution of net profits in equal shares among participants, typically in partnerships or cooperative business models.

Costly Negotiations

Negotiation processes that involve significant expenses, time, or resources, potentially affecting the net value or benefit derived from the agreement.