Match Each Item to the Statement or Sentence Listed Below

question 48

Short Answer

Match each item to the statement or sentence listed below.
a.marketing mix
b.benchmarking
c.product
d.convenience product
e.shopping product
f.specialty product
g.product line
h.product mix
i.unsought product
j.maturity stage
k.raw materials
l.total quality management
m.product life cycle
n.installations
o.services
p.impulse goods
q.wholesaler
r.business-to-business (B2B)
s.supplies
t.emergency goods
u.component parts
v.staples
w.line extension
-A bundle of physical, service, and symbolic attributes is a(n) _____.

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Definitions:

Mutual Understanding

A state of knowledge or awareness shared between two or more parties regarding each other's feelings, thoughts, and communications.

Mutual Understanding

A shared awareness or comprehension of each others' feelings, thoughts, and intentions.

Symbolic Communication

The use of symbols, signs, and gestures to convey meanings, messages, or information without using words.

Conduits

Entities or channels through which information, resources, or services are transmitted.