Which Factor Has Helped Increase the Importance of Packaging as a Marketing

question 217

Multiple Choice

Which factor has helped increase the importance of packaging as a marketing tool?

• A) marketers' emphasis on targeting large market segments
• B) increased popularity of generic products
• C) changes in consumer lifestyles and buying habits
• D) global economic recessive trends

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Definitions:

Net Present Value

The calculation used to determine the current worth of a future stream of cash flows, adjusted for the time value of money.

Depreciation Tax Shield

The reduction in income taxes that results from taking a deduction for depreciation on the company's tax return, effectively reducing taxable income.

Cash Outlays

Payments in cash for expenses or investments made by a business or individual.

Auto Leases

Contracts that allow a person to use a car for a set period of time in exchange for regular payments, without owning the vehicle.