What Is One of the Major Forces Driving the Movement

question 121

Multiple Choice

What is one of the major forces driving the movement toward relationship marketing?

• A) the realization that retaining customers is far more profitable than losing them
• B) the need to reduce expenditures on marketing
• C) increased pressure from consumer lobby groups
• D) new customer prospects are more important than existing customers

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Definitions:

Anterior Superior Iliac Spine

The anterior superior iliac spine (ASIS) is a bony projection on the iliac bone and serves as an important landmark in anatomy for muscle attachment and medical procedures.

Iliac Crest

The uppermost edge of the ilium, one of the three bones that make up the human pelvis, important for muscle attachment and as a landmark in medical procedures.

Iliac Fossa

A concave surface on the inner side of the ilium, part of the pelvic bone, which serves as the origin for several muscles.

Medial Side

The side of a body part or structure that is closest to the midline of the body.