The Reactive Approach to Customer Feedback Avoids Interfacing with the Consumer

question 122

True/False

The reactive approach to customer feedback avoids interfacing with the consumer unless absolutely necessary. Information is gathered from monitoring blogs, message boards, or discussion groups in which the company can remain anonymous.

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Definitions:

Deontological Theory

A moral philosophy that emphasizes the importance of duty and the inherent rightness or wrongness of actions, regardless of the consequences.

Moral Worth

The value of actions or principles based on their ethical soundness or righteousness.

Functionalist Approach

A perspective in sociology and anthropology that interprets society as a structure with interrelated parts designed to meet the biological and social needs of the individuals in that society.

Restorative Justice

A system of criminal justice that focuses on the rehabilitation of offenders through reconciliation with victims and the community.