What Is a Major Drawback Associated with Customer Relationship Management

question 89

Multiple Choice

What is a major drawback associated with customer relationship management systems?

• A) They are not effective in reducing the marketing and distribution costs for the products.
• B) The strategy needs to be thought out in advance, and everyone in the firm must be committed to it.
• C) They cannot provide a complete picture of the customers in order to understand their needs.
• D) They complicate simple business processes while trying to reorganize the focus on customer satisfaction.

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Definitions:

Technological Interdependence

A situation where companies or organizations depend on each other's technological capabilities and innovations to achieve their business goals.

Functional

Designed to be practical and useful, often referring to something that has a specific purpose or role in a larger system or structure.

Organic Organization

An organizational structure that is flexible, adaptive, and less formalized, enabling quick responses to changes in the environment.

Formal Rules

Explicitly stated policies or statutory regulations that govern behavior and procedures within organizations or institutions.