What Is One of the Most Important Measures for Evaluating

question 196

Multiple Choice

What is one of the most important measures for evaluating customer relationship programs?

• A) weekly cost of program administration
• B) average amount of each transaction the program generates
• C) lifetime value of a customer
• D) yearly income the program provides

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Definitions:

Fault Scarp

A steep slope or cliff formed directly by movement along a fault line, indicative of tectonic activity.

Earthquake

The shaking of the surface of the Earth resulting from a sudden release of energy in the Earth's lithosphere that creates seismic waves.

Volcanic Explosions

Violent eruptions from a volcano, releasing magma, gas, and debris with great force and often with little warning.

Seismic Waves

Waves of energy that travel through the Earth's crust, caused by earthquakes, volcanic eruptions, or other seismic events.