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The human resources director at Lowe Locks, Inc. has decided to restructure the evaluation process. She recommends that a percentage of feedback come from input provided by suppliers and distributors of their products. This restructuring process indicates that the focus of Lowe Locks is on transaction-based marketing.
Null Hypothesis
A statement that indicates no effect or no difference, and is the hypothesis that researchers seek to nullify or disprove through statistical analysis.
Alternative Hypothesis
An assumption that suggests there is a significant difference or effect, contrary to the null hypothesis.
Directional Hypothesis
A hypothesis that specifies the direction of the expected relationship between variables, indicating how one variable will affect another.
Alternative Hypothesis
The hypothesis that proposes a specific relationship between variables, contrary to the null hypothesis.
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