Discuss Several Ways in Which Database Marketing Can Help a Company

question 187

Essay

Discuss several ways in which database marketing can help a company.

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Definitions:

Achievement-Oriented

A personal attribute characterized by an individual's persistent effort and motivation to achieve goals and standards of excellence.

Transformational

Relating to transformational leadership, a style where leaders work to inspire and energize their followers by focusing on change and innovation for improvement and growth.

Locus of Control

Is the degree to which individuals believe they have control over the outcomes of events in their lives, as opposed to external forces having that control.

Task Structure

The way tasks are defined, organized, and sequenced within a job or project, including the clarity of goals and the necessary procedures for completion.