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Customer Relationship Management (CRM) Is the Combination of Strategies and Technologies

question 153

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Customer relationship management (CRM) is the combination of strategies and technologies that empowers relationship programs.


Definitions:

Break-even Point

The financial stage where total costs and total revenues are equal, meaning no net loss or gain has been achieved, often considered a minimum success point for a business venture.

Annual Sales

The total revenue generated from sales activities within a fiscal year, often used as a key performance indicator for businesses.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent or salaries.

Monopolizing

The practice of gaining exclusive control over a commodity or service in a particular market, limiting competition.

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