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The Average Lifetime of a Customer Relationship Ultimately Depends on the Sales

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The average lifetime of a customer relationship ultimately depends on the sales representative assigned to handle the account or customer.


Definitions:

Behaviors

Actions or reactions of an individual or group in response to external or internal stimuli.

Specific

Clearly defined or identified; not vague or general, often used in the context of goals, objectives, or descriptions that are precise and detailed.

Job Involvement

The degree to which an individual is engaged, enthusiastic, and interested in their work.

Rational Commitment

A form of commitment based on logical reasoning from an individual about the benefits of maintaining a relationship or agreement.

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