Match Each Item to the Statement or Sentence Listed Below

question 215

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-Managerial actions that help all members of an organization accept their roles in implementing a marketing strategy are called _____.

---

Definitions:

Conceptualizing The Future

The process of envisioning and planning for future trends, changes, and developments in an industry or society.

Myopia

Short-sightedness in planning and decision-making, where immediate benefits are prioritized over long-term gains.

Behavioral Economics

studies the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions and the consequences for market prices, returns, and resource allocation.