Match Each Item to the Statement or Sentence Listed Below

question 131

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-Airline frequent-flyer programs are examples of _____ programs.

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Definitions:

Indifference Curve

A graphical representation in economics indicating different combinations of two goods that provide the consumer with equal levels of satisfaction.

Rational Consumer

An individual who makes choices that result in the highest level of personal utility or satisfaction.

Indifference Curve

A graphical representation showing different combinations of goods or services among which a consumer is indifferent, meaning they have no preference for one combination over another.

Total Utility

The complete pleasure derived from the consumption of a specific quantity of products or services.