Match Each Item to the Statement or Sentence Listed Below

question 94

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-A(n) _____ is an affiliation of two or more companies that assist each other in the achievement of common goals.

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Definitions:

Job Satisfaction

The level of contentment individuals feel with their jobs, encompassing aspects like work environment, job duties, and compensation.

Organizational Citizenship Behaviour

Voluntary, extra-role activities performed by employees that contribute to the organization's effectiveness.

Progression Of Withdrawal

A sequence of actions that starts with minor forms of withdrawal (like daydreaming or coming in late) and can escalate to more severe forms such as absenteeism or even quitting the job.

Job Satisfaction

The degree of contentment or happiness an individual feels towards their job, influenced by various factors like environment, pay, and fulfillment.