Which of the Following Is NOT a Characteristic of Relationship

question 76

Multiple Choice

Which of the following is NOT a characteristic of relationship marketing?

• A) long-term orientation
• B) emphasis on retaining customers
• C) low-to-moderate customer contact
• D) high degree of customer commitment

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Definitions:

Sales Presentation

A formal talk or demonstration designed to showcase a product's benefits to potential buyers, aiming to encourage a purchase.

Sales Presentation Mix

The key communication elements used by the salesperson in the presentation.

Proof Statements

Statements that substantiate claims made by the salesperson.

Visuals

Illustrative material that aids a prospect in increasing memory retention of a presentation.