A Strong Brand Identity Can Contribute to the Consumers' Perceptions

question 24

True/False

A strong brand identity can contribute to the consumers' perceptions of product quality.

---

Definitions:

Business Model

A conceptual structure that supports the viability of a product or company and explains how the company operates, makes money, and how it intends to achieve its goals.

Rigid Categories

Strictly defined classifications that do not allow for flexibility or overlap between different groups or types.

Overlapping Associations

The occurrence in a database or data model where multiple relationships or linkages exist between the same entities.

Tags

Labels or keywords assigned to pieces of information, such as digital documents, photographs, or webpages, which help in organizing and finding information effectively.