What Does an Internal Marketing Program Attempt to Create

question 25

Multiple Choice

What does an internal marketing program attempt to create?

• A) satisfied employees
• B) employees who view each other as competitors
• C) firms that share resources with business partners
• D) significant annual revenue for a company

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Definitions:

Organizational Citizenship Behavior

Voluntary, extra-role activities performed by employees that contribute to the organization but are not formally rewarded.

Group Homogeneity

The degree to which members of a group are similar to each other in terms of attitudes, beliefs, or demographic factors.

High Narcissism

A personality trait characterized by an inflated sense of self-importance, need for admiration, and a lack of empathy for others.

Cognitive Ability

The capacity to perform mental processes of perception, memory, judgment, and reasoning, affecting how well someone can learn and solve problems.