Match Each Item to the Statement or Sentence Listed Below

question 131

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-Airline frequent-flyer programs are examples of _____ programs.

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Definitions:

Misrepresentation

The act of providing false or misleading information with the intent to deceive others.

Mainstream Media

Refers to the most widely available and commonly consumed forms of media, including television, newspapers, and radio, which have a significant influence on public opinion.

Portrayed

Describes the act of depicting someone or something in a work of art or literature.

Media Concentration

The phenomenon where fewer individuals or organizations control increasing shares of mass media.