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Cannondale Bicycles Has an Owner's Group Called "The Chain Club

question 53

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Cannondale Bicycles has an owner's group called "The Chain Club." Members receive e-mails listing cycling-related tips, as well as access to a special website. What level of relationship marketing is this an example of?


Definitions:

Canada Savings Bonds

Canadian government savings products that are available for a limited period each year and offer a guaranteed rate of interest.

Per Annum

A term used to represent an annual occurrence or an amount over the course of a year.

Cashing In

The process of selling or converting a financial asset or investment for cash.

Combined Equivalent Value

The total value derived from combining several financial instruments or calculations to understand their overall effect.

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