What Makes Customer Relationship Management Possible

question 169

Multiple Choice

What makes customer relationship management possible?

• A) the loyalty of consumers to businesses that manufacture their favourite products
• B) the adoption of the marketing concept by a majority of businesses worldwide
• C) the technological advances that result in strategic integration
• D) the increasing demands made by the legal system on business operators

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Definitions:

Influential Model

A person or theory that shapes or significantly affects the thoughts, behaviors, or attitudes of others.

Important Values

Core beliefs or standards that guide and motivate attitudes and actions in individuals.

Peer Pressure

The influence exerted by a peer group in encouraging a person to change their attitudes, values, or behaviors to conform to group norms.

Aggressive Modeling

The process by which individuals learn aggressive behavior by observing and imitating the aggressive actions of models, such as parents, characters on television, or peers.