Match Each Item to the Statement or Sentence Listed Below

question 130

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-Revenues and intangible benefits that a customer brings to a seller, minus the amount the company spent to acquire, market to, and service the customer, are called the _____.

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Definitions:

Wealth and Status

Refers to the accumulation of valuable resources or material possessions and the social standing or prestige one holds in society, often interrelated.

Thomas Malthus

An English cleric and scholar influential in the fields of political economy and demography, best known for his theory that population growth would outstrip food supply, leading to societal constraints.

Population

The total number of people inhabiting a specific area or country, including their demographic characteristics.