Match Each Item with the Correct Statement Below

question 89

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a partnership in which two or more companies combine resources and capital to create competitive advantages in a new market.

• A)strategic alliance
• B)relationship marketing
• C)cobranding
• D)frequency marketing
• E)value chain
• F)database marketing
• G)exponential smoothing
• H)customer relationship management
• I)trend analysis
• J)internal customers
• K)comarketing
• L)quick-response merchandising
• M)affinity program
• N)lifetime value of a customer
• O)Delphi technique
• P)national account selling
• Q)transaction-based marketing
• R)customer churn
• S)buzz marketing
• T)grassroots marketing

---

Definitions:

Consumer Protection

Laws and measures designed to safeguard consumers from unfair, deceptive, or harmful practices in the marketplace.

Cooling-Off Period

A legally designated time frame during which a buyer can cancel a purchase or contract without penalty.

Repudiate

The rejection or refusal to acknowledge or pay a debt, or the denial of the validity of a contract.

Credit-Reporting Agencies

Organizations that collect, maintain, and provide information about the credit history of individuals and businesses to potential creditors.