Match Each Item to the Statement or Sentence Listed Below

question 11

Short Answer

Match each item to the statement or sentence listed below.
a.transaction-based marketing
b.relationship marketing
c.internal marketing
d.frequency marketing
e.affinity marketing
f.database marketing
g.application service providers (ASPs)
h.customer relationship management
i.partnership
j.co-branding
k.co-marketing
l.electronic data interchange (EDI)
m.supply chain
n.lifetime value of a customer
o.strategic alliance
p.value chain
q.web services
r.internal customers
s.seller partnership
t.national account selling
u.grassroots marketing
v.quick-response merchandising
-A(n) _____ is a computer-to-computer exchange of various business documents.

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Definitions:

Positive Group Roles

Tasks or functions performed by individuals that contribute to the overall success and productivity of the group.

Bad Listening Habits

Ineffective or detrimental practices that hinder effective communication, such as interrupting, multitasking, or making assumptions.

Stroking

in communication, refers to acts or words aimed at affirming another's identity, making them feel acknowledged or valued.

Face-to-face Meetings

Direct interactions between individuals in the same physical space, often used for discussion, decision-making, or establishing personal connections.