An Example of a Community of Geography, Attribute and Interest

question 1

Multiple Choice

An example of a community of geography, attribute and interest is

• A) a seniors-only apartment building who come together to discuss a neglectful landlord
• B) a union of daycare workers
• C) a group of people who live on the same street who have the same ethnic origin
• D) gay people celebrating "gay pride"
• E) a group of people who live in the same area concerned about the pollution caused by diesel trains

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Definitions:

Psychographic Segmentation

This marketing technique categorizes consumers based on psychological characteristics, including habits, hobbies, spending habits, and values.

Activity Segmentation

The process of dividing a market into groups based on their activities, interests, or opinions to better target marketing efforts.

Accessible

Something that is easily approachable, entry, or use by people with disabilities or by the general populace.

Demographic Segmentation

The division of a market into segments based on demographic factors like age, gender, income, education, and family size to target specific customer groups.