The Method of Sampling That Ensures That Every Subgroup of Interest

question 95

Multiple Choice

The method of sampling that ensures that every subgroup of interest in a particular study is represented in the sample is called:

• A)systematic random sampling
• B)stratified random sampling
• C)grouped random sampling
• D)randomized group sampling
• E)cluster random sampling

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Definitions:

Conscious Marketing

An ethical approach to marketing that acknowledges a company's broader responsibilities and the impact of its practices on customers, society, and the planet.

Social Responsibility

The obligation of individuals, organizations, or businesses to act for the benefit of society at large.

Community

A group of people living in the same place or having a particular characteristic in common, or a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.

Marketing Ethics

Principles and standards that define acceptable conduct in the marketing of goods and services.