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Identify some common threats to a new firm.
Attitudinal Discrimination
A form of discrimination based on preconceived opinions, attitudes, or biases towards individuals or groups, regardless of factual evidence or experience.
Beliefs
A consumer’s subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people.
Subjective Perception
An individual's personal and unique interpretation of stimuli, based on their own experiences, feelings, and biases.
Freshness Dates
Labels on food and beverage packaging that indicate the last date the product should be consumed or used for the best quality.
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