The Most Important Intangible Assets to an Owner of a Business

question 35

Multiple Choice

The most important intangible assets to an owner of a business are all of the following, except:

• A) Goodwill
• B) Franchise rights
• C) Inventory
• D) Trademarks

---

Definitions:

Selective Truth

The practice of presenting facts or data that only support one side of an argument while ignoring information that contradicts it.

Correlational Result

A statistical outcome indicating the degree to which two or more variables fluctuate together, but without implying causation between them.

Ganzfeld Procedure

An experimental technique used in parapsychology to test individuals for extrasensory perception (ESP) by creating a uniform sensory field to increase signal detection.

Extrasensory Perception

Refers to the claimed ability to gain information through means other than the known human senses.