Why Would a Researcher Use Inferential Statistics

question 1

Multiple Choice

Why would a researcher use inferential statistics?

• A)to choose a data collection method
• B)to learn more about a population from the sample data
• C)to learn about the distribution of the sample data
• D)to learn more characteristics of the sample data

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Definitions:

Information Search

The stage in the buying process where consumers actively seek out information to fill a gap in their knowledge about products or services.

Consumer Purchase Decision

The process by which an individual decides what products or services to buy based on factors such as need, desire, and affordability.

External Environment

The outside factors and influences that affect an organization's decision-making process and performance, including economic, social, political, and technological factors.

Purchase Decision Process

The five stages a buyer passes through in making choices about which products and services to buy; includes problem recognition, information search, alternative evaluation, purchase decision, and postpurchase behavior.