Which Type of Good Is Rival in Consumption, but Not

question 104

Multiple Choice

Which type of good is rival in consumption, but not excludable?

• A)Common resource
• B)Private
• C)Public
• D)Artificially scarce

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Definitions:

Arousal

A psychological and physiological state of being awake or reactive to stimuli, often crucial in driving consumer engagement and attention.

Pleasure

A feeling of happiness, enjoyment, or satisfaction derived from an experience.

Low Involvement

Refers to a consumer behavior situation in which the individual purchases a product with minimal research or decision-making effort.

Marketing Communications

The use of different channels and tools in promoting, selling, and distributing a product or service to the target audience.