Use the following to answer questions:
Figure: PPV 
-(Figure: PPV) Look at the figure PPV, which shows the demand and marginal revenue for a pay-per-view football game on cable TV. Assume that the marginal cost and average cost are a constant $20. If the cable company is a monopoly, how much will it produce?
Definitions:
Activity-Based Costing
A costing methodology that assigns overhead and indirect costs to related products and services based on their usage.
Selling Price
The price at which a product or service is offered to the buyer.
Direct Labor Cost
The total cost of all labor directly involved in the production of goods or services.
Activity-Based Costing
A financial allocation practice that designates overhead and indirect costs to related products and services, determined by the activities they necessitate.
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