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Use the following to answer questions:
-(Table: Demand and Total Cost) Look at the table Demand and Total Cost. Lenoia runs a natural monopoly firm producing electricity for a small mountain village. The table shows Lenoia's demand and total cost of producing electricity. To maximize profits, Lenoia should charge a price of:
Negative Contrast Effect
The effect in which a shift from high to low reward magnitude produces a lower level of responding than if the reward magnitude had always been low.
Reward
A beneficial stimulus that increases the likelihood of a behavior being repeated when it follows that behavior.
Variable-interval Schedule
A reinforcement schedule in which rewards are given following a variable amount of time.
Responding
The act of reacting to a stimulus or situation, often used in the context of behavioral psychology.
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