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In Chapter 25, Paul Heron says that effective webpages engage visitors within
Short-Term Memory
A component of memory where small amounts of information can be temporarily kept for a relatively brief period.
New Information
Newly acquired data, knowledge, or insights that were not previously known to an individual or within a specific context.
Echoic Memory
A subset of sensory memory that deals with auditory information, allowing sounds and words to be remembered briefly after the original stimulus has ceased.
Auditory Stimuli
Sounds or noises that can elicit a response in the hearing organs and brain.
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