When Trying to Determine the Impact of Their Social Media

question 12

Multiple Choice

When trying to determine the impact of their social media usage, a company should

• A)focus on how its brand image is affected by social media
• B)measure only one social medium
• C)hire an outside firm to create all social media content for that company
• D)use the services of data analytic firms such as Domo, Hootsuite, or Google Analytics to track and analyze its social media usage

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Definitions:

Diminished Respect

Diminished respect describes a reduction in the admiration, esteem, or regard that someone holds for another person or entity, often due to actions or behaviors deemed unacceptable or disappointing.

Increased Social Pressure

The amplification of societal or group force that influences individuals to conform to expected norms or behaviors.

Directive Leadership

A leadership style characterized by giving clear, explicit instructions and expecting compliance from team members.

Organizational Commitment

The extent to which an employee develops an attachment and feels a sense of loyalty to their employer.