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Converged Messaging

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Converged messaging


Definitions:

Compensatory Consumers

Consumers who make purchasing decisions by weighing the strengths and weaknesses of different options.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow, outlining a five-tier model of human needs, from basic (physiological) to higher needs (self-actualization).

Safety

The condition of being protected from or unlikely to cause danger, risk, or injury.

Love

A profound and caring affection towards someone or something.

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