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Compensatory Consumers
Consumers who make purchasing decisions by weighing the strengths and weaknesses of different options.
Maslow's Hierarchy
A psychological theory proposed by Abraham Maslow, outlining a five-tier model of human needs, from basic (physiological) to higher needs (self-actualization).
Safety
The condition of being protected from or unlikely to cause danger, risk, or injury.
Love
A profound and caring affection towards someone or something.
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