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Preparation for the Actual Sales Presentation Is a Two-Part Process

question 25

Short Answer

Preparation for the actual sales presentation is a two-part process. Part one is referred to as the ________,and part two is called the ________.


Definitions:

Quality Information

Data or content that is accurate, reliable, relevant, and timely, meeting the specific needs of users.

Popular Articles

Articles published without a refereeing process, typically in newspapers and magazines, and targeted to a consumer public.

Trade Publications

Journals published for particular industries. The articles are written by experts but not necessarily to the standards of an academic research publication.

Scholarly Journal Articles

Scholarly journal articles are peer-reviewed publications that present original research findings or review existing research in a specific field of study.

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