If a Customer Needs a Solution the Salesperson Does Not

question 9

Multiple Choice

If a customer needs a solution the salesperson does not have available,recommending a competing company's solution will most likely:

• A)increase the customer's trust in the salesperson
• B)destroy the customer's relationship with the salesperson
• C)lead to a joint partnership between the two firms
• D)persuade the customer to buy the salesperson's solution
• E)reinforce the need to engage in more transactional sales

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Definitions:

Close Relationships

Emotional bonds between people that are characterized by affection, trust, and mutual support.

Fixation Time

Refers to the duration of time an individual's gaze remains on a single location, often used in research to measure attention and interest.

Visual Preference

A term referring to the tendency of individuals to pay more attention or show favoritism towards certain visual stimuli over others.

Stimulus

An environmental condition that elicits a response.